If you plan on using TV to advertise your company or brand, here are some tips to keep you on track. These seven tips for better television advertising have been compiled from years of experience, and countless hours of writing and producing TV commercials for companies small and large.
Here are the 7 Tips for Better TV Advertising
1. Keep it simple. Address one interest or need of your customer per commercial.
2. Talk like a consumer. Use terms they would use; don’t speak above the consumers head or use “industry speak”.
3. Remember what the consumers are looking for at the given time of year you are advertising.
4. Create multiple TV commercials, each with a narrow focus; addressing points of interest to various demographics of customers.
5. Use REAL voices of consumers in your commercials, their support and voice can equate to sales! Don’t tell them what to say, use their REAL statements.
6. Advertised frequently on targeted stations. Make sure the station you advertise on reaches your target customer!
7. Clearly tell the consumer where they can EASILY get more info. Don’t make them jump through hoops.
Keeping your television advertising campaign focused and on track will be key to building your customer base.
If you need help and expert advice on crafting a TV ad for your company, please give us a call today! We would love to help!
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No. In any given market, it may cost as low as $5 to air one commercial… Or 88x that amount to air the very same commercial on a very in-demand station or show.
Every time an ad airs, the register dings for that TV station. Period. It’s always a good idea to know what you are paying “per airing”. Once you know this, you can get an idea on what you will need to budget for the complete advertising campaign.
