7 Tips For Better TV Advertising Campaigns

If you plan on using TV to advertise your company or brand, here are some tips to keep you on track. These seven tips for better television advertising have been compiled from years of experience, and countless hours of writing and producing TV commercials for companies small and large.

Here are the 7 Tips for Better TV Advertising

1. Keep it simple. Address one interest or need of your customer per commercial.
2. Talk like a consumer. Use terms they would use; don’t speak above the consumers head or use “industry speak”.
3. Remember what the consumers are looking for at the given time of year you are advertising.
4. Create multiple TV commercials, each with a narrow focus; addressing points of interest to various demographics of customers.
5. Use REAL voices of consumers in your commercials, their support and voice can equate to sales! Don’t tell them what to say, use their REAL statements.
6. Advertised frequently on targeted stations. Make sure the station you advertise on reaches your target customer!
7. Clearly tell the consumer where they can EASILY get more info. Don’t make them jump through hoops.

Keeping your television advertising campaign focused and on track will be key to building your customer base.

If you need help and expert advice on crafting a TV ad for your company, please give us a call today! We would love to help!

Simply fill out the form below or call us direct at (231)468-9972.






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TV Commercial Advertising Rates and Plans

If you’re considering advertising your company on TV, you’re probably wondering what TV commercial advertising rates look like and what to expect.

We work with companies large and small in this arena and can help you gather these numbers and put together a strategy for airing your ads that will give you the most exposure for the dollar.

Since every TV network assigns different rates to their ads, we need to determine what the going rates are in your market.

To craft a plan and gather accurate TV advertising rates we need to determine the answers to the following questions.

1. Where do you want to advertise your message (geographic area)?
2. Who is your target customer and what are they interested in?
3. What times of day might they be tuned in?

Then we match this data to the networks that fit your criteria, we will then know what the average rate is based on these factors.

Isn’t there a “national average”?

TV Advertising RatesNo. In any given market, it may cost as low as $5 to air one commercial…  Or 88x that amount to air the very same commercial on a very in-demand station or show.

With so many networks to choose from, there is a targeted network for virtually every product or service out there. It’s our job to help you find the best place to put your commercial and get you the most value for the dollar. We can also help you craft a TV Advertising message that speaks to your potential customer.

If you need help and expert advice on crafting a TV ad for your company, please give us a call today! We would love to help!

Simply fill out the form below or call us direct at (231)468-9972.






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What Does TV Advertising Cost?

If you’re thinking about advertising on TV, chances are you are also thinking about the costs involved. So, what does TV advertising cost? Let’s break it down a bit so and you an accurate answer to that question.

It all comes down to when and where your ad is going to air.

You may often hear people talk about “packages”. Don’t be fooled – This is simply the total cost for however many commercials your buying. TV ads are sold one way, and one way only: “by the airing”.

Not “by the day, or by the station” or any other strange “package” that some may claim to have in their back pocket.

What Does TV Advertising CostEvery time an ad airs, the register dings for that TV station. Period. It’s always a good idea to know what you are paying “per airing”. Once you know this, you can get an idea on what you will need to budget for the complete advertising campaign.

The lowest cost option for TV advertising would be zoned cable advertising. This is where your TV commercial airs in a small, select geographic area of a city on select networks. The cost per airing in this type of set-up could be anywhere from $1 per airing to $25 in a major city in a large zone on a major cable network.

The second lowest cost option is cable advertising across an entire city or what is known as an “interconnect”. This is a geographic area made up of multiple zones that cover a larger footprint than a single “zone”. The cost per airing this way, will be very dependent on the size of the city along with the network and time of day your ads are scheduled to air. Costs vary quite a bit here and could fall anywhere from $10 to $100+.  If you would like to get a definitive quote for your area, please contact us direct.

The third lowest cost option would be local broadcast TV advertising on networks like CBS, NBC, ABC or FOX. Again, the rates will vary quite a bit depending on when and where your ads air and the size of the audience. Expect to pay anywhere from $50 per spot for daytime talk shows, all the up to over $1000+ for prime time shows and highly rated news programming. If you would like to get a quote on what this type of TV advertising costs, please contact us direct.

National TV Advertising is the most expensive option of all. Rates here also very quite a bit based on the size of the audience your message will reach. Some smaller cable networks can be as low as $250, while a slot on major network shows can fall in to the hundreds of thousands of dollars per airing.

Where and when your ad should air really depends on your individual needs and the budget you have to work with. We can help you come up with a strategy for reaching your target customer frequently on the shows they are likely to be watching!

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Does TV Advertising Work?

As a business owner, every dollar counts. Before you invest your hard-earned money into any form of advertising, you want to make sure it has a solid chance of giving you a good return on your investment. Chances are, you’ve thought about TV advertising. The big question though… Does TV advertising work?

TV advertising can be incredibly effective when used strategically.

tv_ads_imageStrategy is an important thing when it comes to TV advertising. You need your message to reach a target customer on a consistent basis. But with so many TV networks, and so many price ranges, where do you start? It can be a very intimidating market to understand and difficult to optimize to your advantage.

Luckily we know the world of TV advertising inside and out and can help guide you through it.

Let’s look at it this way: You wouldn’t buy a home that you couldn’t afford the electric bill at. Envision the home as a TV network, and the electricity as an ongoing TV advertising campaign.

The only way you’re going to fully enjoy that home is if it’s fully powered at all times. The same is true of a TV advertising campaign.

All TV Advertising acts as your “real estate” agent of TV networks. We will help you identify what networks would best reach your target customers and stay in your price range so you can get your message “out there” enough to have a good chance at seeing an ROI. The best part, we don’t charge you anything for our expert advice and consulting.

Want to find out more? Give us a call or fill out the contact form below to find out more today.

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Is TV Advertising Effective?

If you’re searching for an effective option to advertise your business or brand, TV advertising has likely come to mind. You may be wondering, is it effective? Does TV advertising work?

The answer is a resounding “YES”…. When used correctly. When a TV Advertising plan is well thought out and structured to give a compelling message to a qualified and interested viewer, it works wonders! When a commercial is thrown together with no attention to detail and shoved onto the “bargain basement” stations… It usually fails.

How can you avoid this pit fall?

Let us help you craft a TV commercial with a focused message. Then, identify the stations that best reach your target customers, all while staying on budget. (Targeted plans start as low as $3k – 5k)

It’s not rocket science, but it does require experience and “know how”, to do it right.

Some advantages of TV advertising are listed below.

· Television advertising enables the message to hit large number of TARGETED people (at regional and national level) in short span of time.
· Television allows you to convey a message using visuals, sound and action; creating an emotional connection to a brand or biz.
· TV can target local people through targeted and zoned cable network channels. It can be VERY geo targeted!
· Different segments of people like children, house wives, men, pet lovers, young people, gamers… you name it…  can be targeted through different channels at different times.

Get a quote on a TV advertising plan today! Simply fill out the form below and one of our experts will get back to you right away.

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